GTM Motions
Sales-Led Growth GTM Motion
Work through the complete B2B sales cycle, from prospecting and discovery to qualification, proposal, negotiation, and close.
- Recorded
- 18–26 hours
- Taught in Arabic
Revenue Performance
Opens December 1, 2026
Revenue Metrics Mastery
Develop a clearer approach to selecting, interpreting, and using revenue metrics in commercial decisions.
Salah Khalil
Growth Manager, Nowlun
What you'll learn
- Connect metrics to a defined commercial objective.
- Interpret performance using consistent definitions.
- Build a focused review process around useful measures.
Who this is for
FoundersRevenue LeadersSales LeadersPartnership ProfessionalsProduct and Growth ProfessionalsGTM Engineers and OperatorsCustomer Success and Account ManagementRevenue Operations Professionals
Useful background: A basic understanding of a B2B revenue process; available company data is helpful but should be anonymized where needed.
Curriculum
- Revenue objectives and metric selection
- Definitions and measurement quality
- Interpreting performance
- Scorecards and review cadence
4 modules · 18–26 hours of recorded learning, with templates and worksheets for each module.
What you'll produce
A revenue scorecard with definitions and a review cadence.
Weekly live Q&A
A weekly live online Q&A with the instructors, open to you for 3 months after you enroll. Every session is recorded, so you can catch up if you miss one. How live sessions work.
Your instructor
Salah Khalil
Growth Manager — Nowlun
Salah Khalil is a sales leader and growth strategist with 15+ years of B2B experience across Egypt, Saudi Arabia, and the wider MENA region. As Growth Manager at Nowlun he grew monthly revenue from $500K to $2M in under a year. Full profile
View full profile →Certificate
GTMI certificate of completion
Awarded when you complete the course. An assessed GTMI credential, earned by passing a course assessment, will be added once assessments launch. About GTMI certificates.
Frequently asked questions
Founders, Revenue Leaders, Sales Leaders, Partnership Professionals, Product and Growth Professionals, GTM Engineers and Operators, Customer Success and Account Management, Revenue Operations Professionals. A basic understanding of a B2B revenue process; available company data is helpful but should be anonymized where needed.
You will learn to connect metrics to a defined commercial objective; interpret performance using consistent definitions; build a focused review process around useful measures.
A revenue scorecard with definitions and a review cadence.
Salah Khalil, Growth Manager at Nowlun.
4 modules, about 18–26 hours of recorded learning, with templates and worksheets for each module. You study at your own pace.
Arabic, with English terminology, slides, and templates.
Lifetime access to the recorded course, from the day you enroll.
A weekly live online Q&A with the instructors, open to you for 3 months after you enroll. Every session is recorded, so you can catch up if you miss one.
Yes: a GTMI certificate of completion when you finish the course.
By InstaPay or Vodafone Cash. You'll receive the payment details at checkout, and your access is activated once the payment is confirmed.
If you're not satisfied after completing the first module, we'll refund you in full. After that, refund requests are reviewed case by case.
Continue learning
GTM Motions
Marketing-Led Growth GTM Motion
Create demand, build high-converting funnels, and track the metrics that prove and improve marketing's contribution to pipeline.
- Recorded
- 18–26 hours
- Taught in Arabic
GTM Motions
Partner-Led GTM Motion
Explore how partnerships can support a B2B go-to-market motion and how to organize partner selection, activation, and measurement.
- Recorded
- 18–26 hours
- Taught in Arabic