Learn by role

GTM courses for founders

Build the capabilities your growth decisions depend on. Choose learning that fits your business model, revenue priorities, and current stage.

Also applies to:

FounderCo-FounderCEOBusiness Owner

Recommended courses

Recommended starting course: GTM Strategy

GTM Strategy

Build the strategic foundation before execution: which segments to target, who your ideal customer is, how to position and price, and which GTM motions fit your business.

Taha AliFounder & CEO @ GroHub

Recorded
18–26 hours
Taught in Arabic

Revenue Performance

Revenue Metrics Mastery

Develop a clearer approach to selecting, interpreting, and using revenue metrics in commercial decisions.

Salah KhalilGrowth Manager @ Nowlun

Recorded
18–26 hours
Taught in Arabic

GTM Motions

Sales-Led Growth GTM Motion

Work through the complete B2B sales cycle, from prospecting and discovery to qualification, proposal, negotiation, and close.

Taha AliFounder & CEO @ GroHub

Recorded
18–26 hours
Taught in Arabic

GTM Motions

Marketing-Led Growth GTM Motion

Create demand, build high-converting funnels, and track the metrics that prove and improve marketing's contribution to pipeline.

Omar MohamedFounder @ Growth Way

Recorded
18–26 hours
Taught in Arabic

GTM Motions

Partner-Led GTM Motion

Explore how partnerships can support a B2B go-to-market motion and how to organize partner selection, activation, and measurement.

Sherif AbdelhadiRegional Partners Manager @ Odoo

Recorded
18–26 hours
Taught in Arabic

GTM Motions

Product-Led Growth GTM Motion

Explore how product experience can contribute to acquisition, activation, retention, and commercial growth.

Moaaz ElmasryFounder @ Digital Products Community (DPC)

Recorded
18–26 hours
Taught in Arabic

Revenue Performance

B2B Sales Management

Develop a structured approach to managing a B2B sales team, its pipeline, and its execution priorities.

Mahmoud ZayedFounder & CEO @ LDL Hub

Recorded
18–26 hours
Taught in Arabic

GTM Technology

AI Agents in GTM Engineering

Explore how AI agents can support GTM workflows, with attention to process design, data, evaluation, and human oversight.

Tarek RedaCo-Founder @ Superable

Recorded
18–26 hours
Taught in Arabic

Learning paths

Founder GTM Decision-Making

Build measurement context, then explore the GTM motion that fits your business.

3 steps →

What you'll be able to do

Define the market segments and ideal customer profile worth focusing on, including who sits in the buying center.
Connect metrics to a defined commercial objective.
Build a prospecting plan and outreach that earn first meetings with the right buyers.
Plan demand creation that reaches the right buyers before they are ready to buy.
Evaluate where partners fit your GTM approach.
Evaluate the suitability of a product-led motion.

Questions from founders

Which course should founders take first?

Start with GTM Strategy. Build the strategic foundation before execution: which segments to target, who your ideal customer is, how to position and price, and which GTM motions fit your business.

Which GTMI courses are recommended for founders?

GTM Strategy, Revenue Metrics Mastery, Sales-Led Growth GTM Motion, Marketing-Led Growth GTM Motion, Partner-Led GTM Motion, Product-Led Growth GTM Motion, B2B Sales Management, AI Agents in GTM Engineering. Each course is sold individually, so you can take them in any order.

Is there a learning path for founders?

Yes: Founder GTM Decision-Making. A learning path recommends an order for several courses; you enroll in each course separately.

Are the courses in Arabic?

Yes. Courses are taught in Arabic, with English terminology, slides, and templates.

How much time does a course take?

Each recorded course runs between 18 and 26 hours, studied at your own pace, plus an optional weekly live Q&A for 3 months.

Looking to develop your team?

Explore how GTMI can support team-level learning across your revenue function.

Discuss team learning