GTM Motions Opens December 1, 2026

Marketing-Led Growth GTM Motion

Create demand, build high-converting funnels, and track the metrics that prove and improve marketing's contribution to pipeline.

Omar Mohamed
Founder, Growth Way
 Recorded course · Taught in Arabic
Marketing-Led Growth GTM Motion course artwork

What you'll learn

  • Plan demand creation that reaches the right buyers before they are ready to buy.
  • Design a funnel from first touch to sales-qualified lead.
  • Build content and campaigns tied to pipeline goals.
  • Measure and attribute marketing's contribution to pipeline and revenue.

Who this is for

Useful background: Useful if you run marketing or growth for a B2B company, or work closely with the team that does.

Curriculum

  1. Demand creation
  2. Funnel architecture
  3. Content strategy
  4. Campaign design
  5. Metrics and attribution

5 modules · 18–26 hours of recorded learning, with templates and worksheets for each module.

What you'll produce

A marketing-led growth plan: funnel map, content and campaign plan, and the pipeline metrics you will track.

Weekly live Q&A

A weekly live online Q&A with the instructors, open to you for 3 months after you enroll. Every session is recorded, so you can catch up if you miss one. How live sessions work.

Your instructor

Omar Mohamed
Founder — Growth Way

Omar Mohamed is Founder of Growth Way, a growth agency he has run since 2020 for clients across Saudi Arabia, the UAE, and Egypt. Based in Riyadh, he helps founders build end-to-end growth engines, from strategy and acquisition to retention and analytics, for eCommerce and B2B brands. Over 13+ years he has moved startups and established companies in SaaS, eCommerce, and health tech from scattered campaigns to clear growth strategies, measurable funnels, and weekly operating rhythms. Full profile

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Certificate

GTMI certificate of completion

Awarded when you complete the course. An assessed GTMI credential, earned by passing a course assessment, will be added once assessments launch. About GTMI certificates.

Frequently asked questions

Founders, Revenue Leaders, Product and Growth Professionals. Useful if you run marketing or growth for a B2B company, or work closely with the team that does.
You will learn to plan demand creation that reaches the right buyers before they are ready to buy; design a funnel from first touch to sales-qualified lead; build content and campaigns tied to pipeline goals; measure and attribute marketing's contribution to pipeline and revenue.
A marketing-led growth plan: funnel map, content and campaign plan, and the pipeline metrics you will track.
Omar Mohamed, Founder at Growth Way.
5 modules, about 18–26 hours of recorded learning, with templates and worksheets for each module. You study at your own pace.
Arabic, with English terminology, slides, and templates.
Lifetime access to the recorded course, from the day you enroll.
A weekly live online Q&A with the instructors, open to you for 3 months after you enroll. Every session is recorded, so you can catch up if you miss one.
Yes: a GTMI certificate of completion when you finish the course.
By InstaPay or Vodafone Cash. You'll receive the payment details at checkout, and your access is activated once the payment is confirmed.
If you're not satisfied after completing the first module, we'll refund you in full. After that, refund requests are reviewed case by case.

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