GTM Strategy Opens December 1, 2026

GTM Strategy

Build the strategic foundation before execution: which segments to target, who your ideal customer is, how to position and price, and which GTM motions fit your business.

Taha Ali
Founder & CEO, GroHub
 Recorded course · Taught in Arabic
GTM Strategy course artwork

What you'll learn

  • Define the market segments and ideal customer profile worth focusing on, including who sits in the buying center.
  • Write a value proposition, positioning, and messaging that set you apart.
  • Choose channels, pricing, and packaging that match how your buyers buy.
  • Decide which GTM motion, or mix of motions, to lead with, and the proof you need to win.

Who this is for

Useful background: You run or help shape the commercial strategy of a B2B company. No earlier course is needed.

Curriculum

  1. Market segmentation
  2. ICP definition
  3. Buying center
  4. Value proposition
  5. Positioning and messaging
  6. Distribution and channels
  7. Pricing and packaging
  8. Proof systems
  9. GTM motions mix

9 modules · 18–26 hours of recorded learning, with templates and worksheets for each module.

What you'll produce

A GTM strategy for your business: target segments, ICP, positioning, pricing approach, channels, and motion mix.

Weekly live Q&A

A weekly live online Q&A with the instructors, open to you for 3 months after you enroll. Every session is recorded, so you can catch up if you miss one. How live sessions work.

Your instructor

Taha Ali
Founder & CEO — GroHub

Taha Ali is Founder & CEO of GroHub, the B2B growth enablement company behind GTMI, and a B2B growth and GTM strategist who helps founders build predictable growth engines. He has 10+ years of commercial experience in B2B and B2C business development and has helped 70+ B2B companies take their GTM strategies into Saudi Arabia. Full profile

View full profile →

Certificate

GTMI certificate of completion

Awarded when you complete the course. An assessed GTMI credential, earned by passing a course assessment, will be added once assessments launch. About GTMI certificates.

Frequently asked questions

Founders, Revenue Leaders. You run or help shape the commercial strategy of a B2B company. No earlier course is needed.
You will learn to define the market segments and ideal customer profile worth focusing on, including who sits in the buying center; write a value proposition, positioning, and messaging that set you apart; choose channels, pricing, and packaging that match how your buyers buy; decide which GTM motion, or mix of motions, to lead with, and the proof you need to win.
A GTM strategy for your business: target segments, ICP, positioning, pricing approach, channels, and motion mix.
Taha Ali, Founder & CEO at GroHub.
9 modules, about 18–26 hours of recorded learning, with templates and worksheets for each module. You study at your own pace.
Arabic, with English terminology, slides, and templates.
Lifetime access to the recorded course, from the day you enroll.
A weekly live online Q&A with the instructors, open to you for 3 months after you enroll. Every session is recorded, so you can catch up if you miss one.
Yes: a GTMI certificate of completion when you finish the course.
By InstaPay or Vodafone Cash. You'll receive the payment details at checkout, and your access is activated once the payment is confirmed.
If you're not satisfied after completing the first module, we'll refund you in full. After that, refund requests are reviewed case by case.

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