About GTMI
Practical go-to-market learning for B2B professionals in the Middle East.
GTMI develops practical B2B capabilities across customer acquisition, retention, and expansion for professionals in the Middle East.
What GTMI does
GTM Institute (GTMI) is the learning platform of GroHub, a Cairo-based B2B growth enablement company. It teaches the practical go-to-market skills B2B companies in the Middle East need to win and keep customers: deciding which markets and customers to focus on, choosing the right growth motion, managing sales teams, measuring revenue, and automating GTM work with AI.
Every course is recorded and taught in Arabic, with English terminology, slides, and templates, so you can apply what you learn at work straight away. 10 courses are taught by 7 practitioners who run sales, growth, partnership, and product teams in Egypt, Saudi Arabia, and the UAE.
How we teach
- Practitioners, not academics. Every instructor does the work they teach, in this region.
- Built around decisions and deliverables. Each course ends with something you produce for your own business, such as a GTM strategy or a sales playbook.
- Arabic first. Taught in Arabic, with the English terminology, slides, and templates used across the industry.
- Support after you enroll. A weekly live Q&A with the instructors for 3 months, and lifetime access to the recorded course.
About GroHub
GroHub helps B2B companies build predictable growth through training and advisory, including the GroHub B2B Growth & GTM Masterclass (read its learners' reviews). GTMI is GroHub's platform for recorded, self-paced courses. GroHub is based in Cairo, Egypt and led by founder and CEO Taha Ali.
