Revenue Performance
B2B Sales Management
Develop a structured approach to managing a B2B sales team, its pipeline, and its execution priorities.
- Recorded
- 18–26 hours
- Taught in Arabic
Mahmoud Zayed
Founder & CEO — LDL Hub
B2B sales managementAbout
Mahmoud Zayed is Founder & CEO of LDL Hub, a commercial capability partner that helps organizations strengthen their salespeople, key account managers, customer-facing teams, sales managers, and leaders. His approach starts from the performance problem rather than the course title: diagnose, assess, design, simulate, apply, coach, and measure. LDL Hub works with pharma, FMCG, and software companies, mainly in Saudi Arabia, the wider GCC, and Egypt.
He brings 14+ years of pharma sales experience. At Abbott he rose from medical sales representative to district manager over eight years, was named best achiever in 2011 and 2017, and developed team members into supervisor and medical science liaison roles. He then moved into health tech as Sales Director at BokDoc and Head of Business Development at DG-Well and the CareSquare app.
With around 19 years in training and capability building, he has taught on the sales and marketing diploma at the Arab Academy for Science, Technology and Maritime Transport since 2018 and on the Swiss School of Management MBA program from 2019 to 2024. He is an ICF Professional Certified Coach (PCC), holds MBAs in marketing from Cardiff Metropolitan University and the Arab Academy, and a bachelor's degree in Pharmaceutical Sciences from Alexandria University.
Teaches