GTM Motions
Product-Led Growth GTM Motion
Explore how product experience can contribute to acquisition, activation, retention, and commercial growth.
- Recorded
- 18–26 hours
- Taught in Arabic
Moaaz Elmasry
Founder — Digital Products Community (DPC)
Product-led growthAbout
Moaaz Elmasry is a product management and delivery leader with 15 years in the software industry and the founder of the Digital Products Community (DPC). He is Head of Products at Saudi Railway Company (SAR), where he has expanded the product portfolio from 1 to 50+ products, lifted the app's store rating from 1.2 to 4.6, and contributed to a 1.2x increase in passenger revenue.
As Chief Product Officer of Turbo in Egypt he contributed to scaling the company's valuation from EGP 6M to EGP 200M, its branches from 6 to 70, and its workforce from 120 to 1,800. At Fly365 he drove product expansion and partnerships across six countries with Skyscanner, Kayak, and other global travel engines as daily revenue grew from $300K to $1M. In Saudi Arabia he led the launch of Umm Al-Qura University's official mobile apps and managed product delivery for Najiz, the Ministry of Justice's digital judicial platform.
He began his career as a business analyst and Scrum Master and works across ERP, CRM, eCommerce, e-learning, and government systems. He holds a DBA and an MBA, studied Computers and Artificial Intelligence at Cairo University, and is a certified project manager (PMP).
Teaches