Learning Path · Guidance only
Founder GTM Decision-Making
Build measurement context, then explore the GTM motion that fits your business.
Path steps
1
Required
by Salah Khalil
EGP 8,000
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Establish the commercial measures that will inform your decisions.
2
Choose one
Choose one of the following:
Sales-Led Growth GTM Motion
by Taha Ali
Work through the complete B2B sales cycle, from prospecting and discovery to qua…
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or
Marketing-Led Growth GTM Motion
by Omar Mohamed
Create demand, build high-converting funnels, and track the metrics that prove a…
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or
Partner-Led GTM Motion
by Sherif Abdelhadi
Explore how partnerships can support a B2B go-to-market motion and how to organi…
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or
Product-Led Growth GTM Motion
by Moaaz Elmasry
Explore how product experience can contribute to acquisition, activation, retent…
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Select the motion that fits your business; you do not need all four.
What you'll be able to do
- Connect metrics to a defined commercial objective.
- Build a prospecting plan and outreach that earn first meetings with the right buyers.
- Plan demand creation that reaches the right buyers before they are ready to buy.
- Evaluate where partners fit your GTM approach.
- Evaluate the suitability of a product-led motion.
- Clarify the management practices supporting sales execution.
Questions about this path
Revenue Metrics Mastery, Sales-Led Growth GTM Motion, Marketing-Led Growth GTM Motion, Partner-Led GTM Motion, Product-Led Growth GTM Motion, B2B Sales Management, AI Agents in GTM Engineering. In "choose one" steps you pick the course that fits your business.
2 courses at its core; each recorded course runs between 18 and 26 hours. You study at your own pace, so most learners spread a path over several months.
No. A learning path is guidance only: you enroll in each course individually, whenever you are ready for the next step.
How enrollment works
You enroll in each course in this path individually, at your own pace. Start with the first step, then continue when you are ready. Companies can ask about team pricing on the For Teams page.