Learn how to keep, grow, and expand B2B customers, from onboarding and account management to retention and expansion.
The full curriculum will be published when the course is announced. Join the waitlist to hear first.
A weekly live online Q&A with the instructors, open to you for 3 months after you enroll. Every session is recorded, so you can catch up if you miss one. How live sessions work.
Awarded when you complete the course. An assessed GTMI credential, earned by passing a course assessment, will be added once assessments launch. About GTMI certificates.
Build the strategic foundation before execution: which segments to target, who your ideal customer is, how to position and price, and which GTM motions fit your business.
Work through the complete B2B sales cycle, from prospecting and discovery to qualification, proposal, negotiation, and close.
Create demand, build high-converting funnels, and track the metrics that prove and improve marketing's contribution to pipeline.
